Once internet radio becomes standard for your car (i.e. there are smartphones that already do this), there will be no need to even care about these terrestrial radio stations
That is very
TRUE!
The reality is, corporations wanted to get as much presence in a given market as possible, which is why they fought tooth and nail to have the radio industry deregulated (as it was in 1996). Therefore, they thought overpaying and buying up as many prime stations as they could in a given market would help benefit them (Clear Channel owns 'KTU, Z-100, Power 105.1, Q-104 and Lite FM with CBS owning K-Rock, Fresh 102.7, CBS-FM....Emmis owning Kiss-FM, Hot 97 and 'RXP). Instead, they wound up making these "cookie cutter" formats with no "soul" in them only figuring that the ones with the money were ladies 25-54 and forget everyone else. And now...that same mentality is finally biting them in the a$$!
You would be HARD pressed to find someone under the age of 25 that would say that radio is their main source of music. Corporations dumped off the youth and now that crowd is either listening via the Internet (streams, MySpace profiles) and taking what they hear and downloading them onto their iPods. Corporations also think that those over 40 would rather prefer listening to music from 20 years ago versus now. This is why I had picked on classic freestyle before.....I liked it
THEN, but I would want to hear music of
TODAY. If there is freestyle (or any music) out there today..then bring it! And perhaps it's because I am a core fan that I'm trying to think ahead but gets frustrating when the media in general doesn't. And this can be said for ANY station.
It's no surprise that with 3GP/Wi-Fi technology making strides, that you would be able to listen to Internet streams in your car soon, and yeah...I'd tune in! On one of my cellphones, I could tune in to XM now! Those are the "stations" of the future...the same way, in effect, how cable has dominated with edgier programming over network television.
I'm sure most of you are probably listening to stations such as "Freestyle FM" or other offerings via Live365 or Shoutcast. I was even flirting the idea about putting an online station on, to present mainly new, edgier sounds...which would include NEW freestyle only along with the deep house, drum and bass, and whatever edgy sounds come down the pike.
Pulse 87 is here, and whether one tunes in or not, at least you have something out there that plays an increased percentage of current music than what we've last had ('KTU). Though, if Pulse 87 changed format tomorrow, this time around I would just walk away from terrestrial radio. Honestly, I think the damage has been done regarding terrestrial radio in general. Even if someone did something innovative and happening, a potential crowd has been lost for good...pushed away to the new and emerging technologies. And as far as the coalition goes, even we have to "change" with the times and recognize the future....which is why we want to get a gathering of new artists to forge a new scene along the way, as well as established artists to generate more material to enhance the new scene.
In 5 years time, unless these corporations keep trying to squeeze out these Internet streamers by raising royalty fees out of reach, we'll talk about stations like Freestyle FM, Original Hot 97, Party 96.7, B-91, Coalition Radio (should I go through with this) the same we we had talked about Hot 103, Hot 97 and 'KTU in the past since everyone will be locked into those stations.