Kenny Guido
Well-known member
Freestyle may have a new branch! Maybe they will go the way as LaMega!
Country Radio Gets Unplugged
May 9, 2002
"It's over," the voice shouted yesterday, announcing the death of country music on New York radio. That's when 107.1 FM, aka "New Country 107," gave way to "Rumba 107," the newest Hispanic station to join the local airwaves.
Aimed at a young Latino audience, "Rumba" is to be 80 to 85 percent Spanish and 15 to 20 percent English, including crossover musicians such as Jennifer Lopez, Enrique Iglesias and Ricky Martin, said Charles Fernandez, president and chief executive of owner Big City Radio.
New York's Hispanic population has been growing quickly, estimated at more than 5 million. The arrival of Rumba 107 makes four Hispanic FM stations in the area. And no country at all.
Nationally, country is still the No. 5 format, with 8.2 percent of the listening audience, says Sean Ross of Airplay Monitor. But it's been falling since a high of 13.3 in 1992, he said. Hispanic music has climbed to a 7.4 share from 4.3 in 1992.
Over the years, several area stations have featured country music formats. None has worked.
WJRZ/970AM 1967-71
WHN/1050AM 1973-87
WKHK/106.7 FM 1980-84
WYNY/97.1, 103.5 FM 1987-96
WGSM/740 AM 1995-96
WMJC/94.3 FM 1996-00
WYNY/107.1 FM 1996-02
Country Radio Gets Unplugged
May 9, 2002
"It's over," the voice shouted yesterday, announcing the death of country music on New York radio. That's when 107.1 FM, aka "New Country 107," gave way to "Rumba 107," the newest Hispanic station to join the local airwaves.
Aimed at a young Latino audience, "Rumba" is to be 80 to 85 percent Spanish and 15 to 20 percent English, including crossover musicians such as Jennifer Lopez, Enrique Iglesias and Ricky Martin, said Charles Fernandez, president and chief executive of owner Big City Radio.
New York's Hispanic population has been growing quickly, estimated at more than 5 million. The arrival of Rumba 107 makes four Hispanic FM stations in the area. And no country at all.
Nationally, country is still the No. 5 format, with 8.2 percent of the listening audience, says Sean Ross of Airplay Monitor. But it's been falling since a high of 13.3 in 1992, he said. Hispanic music has climbed to a 7.4 share from 4.3 in 1992.
Over the years, several area stations have featured country music formats. None has worked.
WJRZ/970AM 1967-71
WHN/1050AM 1973-87
WKHK/106.7 FM 1980-84
WYNY/97.1, 103.5 FM 1987-96
WGSM/740 AM 1995-96
WMJC/94.3 FM 1996-00
WYNY/107.1 FM 1996-02
