That was definately the funniest part. I e-mailed it to mt brother already. He'll get a kick out of it. What kind of warped mind thinks of these things??? It was too funny.
Store Wars is the latest outreach effort of OTA to educate consumers about the many benefits of
organic products. By spoofing a pop culture phenomenon like Star Wars, OTA hopes to attract a new
generation of organic consumers, especially “Gen Xers” who grew up loving Luke, Leia and Han, and
are now increasingly concerned about making healthy food choices for their families.