Kenny Guido
Well-known member
Power Shift Is Hot Competition
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By Peter Goodman
Staff Writer
March 15, 2002
Igniting what may become a major struggle over New York's African-American radio audience, urban oldies Jammin' 105 (WTJM/105.1 FM) suddenly morphed, at 6 a.m. Thursday, into Power 105, "New York's New No. 1 for Hip-Hop and R&B.”
Dr. Dre and Ed Lover, the former top morning team at rival Hot 97 (WQHT/97.1 FM), are returning, and the station's primary target is Hot 97 itself, which last fall was No. 2 among listeners ages 12 and older.
The station will play music by artists such as Jay-Z, Ja Rule, Usher, Alicia Keys and Ginuwine. For the first month, it will run with no commercials and no DJs, according to Andy Rosen, New York regional vice president for the owner, Clear Channel Radio.
The station is aimed primarily at women ages 18 to 34; WQHT and WBLS are currently Nos. 2 and 3 in that age group.
"With Hot 97 so young, so focused on hip-hop and so hard, and WBLS/107.1 FM and Kiss (WRKS/98.7 FM) with the urban adult audience, we felt we could put the station right in the middle,” said Tom Poleman, Clear Channel's regional programming chief. "We don't look at it as a direct attack on Hot, but it will significantly hit on Hot.”
"If they are going after Hot 97, bring it on,” said Judy Ellis, who runs the station. "I do not believe there is a hole between WBLS and Hot 97.”
Much of Power 105's new team comes from Hot 97; besides Dr. Dre and Ed Lover, there is programmer Steve Smith, assistant program director Wayne Mayo and several production staffers.
Email this story
Printer friendly format
By Peter Goodman
Staff Writer
March 15, 2002
Igniting what may become a major struggle over New York's African-American radio audience, urban oldies Jammin' 105 (WTJM/105.1 FM) suddenly morphed, at 6 a.m. Thursday, into Power 105, "New York's New No. 1 for Hip-Hop and R&B.”
Dr. Dre and Ed Lover, the former top morning team at rival Hot 97 (WQHT/97.1 FM), are returning, and the station's primary target is Hot 97 itself, which last fall was No. 2 among listeners ages 12 and older.
The station will play music by artists such as Jay-Z, Ja Rule, Usher, Alicia Keys and Ginuwine. For the first month, it will run with no commercials and no DJs, according to Andy Rosen, New York regional vice president for the owner, Clear Channel Radio.
The station is aimed primarily at women ages 18 to 34; WQHT and WBLS are currently Nos. 2 and 3 in that age group.
"With Hot 97 so young, so focused on hip-hop and so hard, and WBLS/107.1 FM and Kiss (WRKS/98.7 FM) with the urban adult audience, we felt we could put the station right in the middle,” said Tom Poleman, Clear Channel's regional programming chief. "We don't look at it as a direct attack on Hot, but it will significantly hit on Hot.”
"If they are going after Hot 97, bring it on,” said Judy Ellis, who runs the station. "I do not believe there is a hole between WBLS and Hot 97.”
Much of Power 105's new team comes from Hot 97; besides Dr. Dre and Ed Lover, there is programmer Steve Smith, assistant program director Wayne Mayo and several production staffers.
