The legendary oldies station WCBS-FM (101.1 FM) will return to New York next week, a business Web site reported Friday afternoon.
If true, the switch will come as good news to oldies fans who were outraged when CBS Radio unceremoniously dumped the much-loved WCBS in June 2005. Longtime hosts such as "Cousin Brucie" Morrow were let go and replaced by Jack-FM, which offered a seemingly random playlist and no on-air personalities.
According to NewYorkBusiness.com, an "industry insider" says that the upcoming oldies format may be modified to appeal to younger listeners, and that veteran DJs may be hired. A spokeswoman at CBS Radio declined to comment.
After rumors about the move appeared Thursday on the New York Radio Message Board, a site devoted to radio topics, readers posted comments, many gloating over Jack's potential demise. One suggested that WCBS' first song should be Ray Charles' "Hit the Road, Jack."
The change would be a tacit admission that the Jack format, which detractors called "an iPod on shuffle," did not resonate with New York listeners. Though Jack had made strides in recent months, climbing into the Top 10 among listeners age 25-54, its ratings still couldn't match those of the old WCBS.
Yea, I listened around 1pm. sounds like theyre all having funs, just like jocks are supposed to do. Its good to have classic variety in that calibre of a station.